December 2, 2002
Mactive Announces Strategic Marketing Partnership with Shoom

MELBOURNE, Fla. -- Mactive Inc. today announced the formalization of a strategic marketing partnership with Shoom Inc. The two software companies will engage in cooperative sales and marketing arrangements for Shoom’s iTearSheets digital proof of publication and Mactive’s AdBase integrated advertising system. Both products facilitate the ad-fulfillment process between publishers and their clients. 

Shoom and Mactive are currently implementing systems at several publishing sites. “Publishers and their clients will definitely benefit from this relationship,” said Bill Freschi, CEO of Shoom. “Coupling the ad front end to the tearsheet will provide a much more accurate and manageable booking and proof-of-publication process. This is a significant part of an online end-to-end solution for all ad-processing prepress steps, from booking to billing.” 

Steve Roessler, Mactive’s vice president of marketing, added, “Shoom is an industry leader in electronic tearsheet delivery systems. Beyond the obvious ROI and yearly reductions in processing expenses, the increased customer service benefits are tremendous. The Internet will play a significant role in the publishing market’s day-to-day activities for commercial, agency, and private-party clients by providing flexible options, such as iTearSheets and Mactive’s products for online order entry, account management, and electronic statements, to name a few. Together, Mactive and Shoom will provide the tools to improve customer relations and expand the partnerships between vendors and clients.”

Mactive Inc. provides innovative products that enable publishers to control their advertising revenues. The Mactive solution provides a truly integrated advertising system serving small to large newspapers as well as magazines. Located in Melbourne, Fla., Mactive Inc. is a wholly owned subsidiary of Fusio of Helsingborg, Sweden, a company that currently employs more than 150 employees worldwide. Fusio also has subsidiaries in Sweden, Norway, and Germany and has systems installed at more than 150 sites. In addition to AdBase, Fusio offers complementary products that provide solutions for editorial, circulation, and distribution.

Shoom Inc., together with its Ad Express subsidiary, develops and markets Web-based solutions for publishers and advertisers worldwide. Based in Los Angeles, Calif., the company's team of marketing professionals, database developers, and software engineers combines its skills with proprietary development tools and modules to build infrastructure software integrated with Web backend systems. For more information, please visit our Web site at www.shoom.com or contact us at sales@shoom.com or 800-446-6646.

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