LOS ANGELES, Calif. - January 29, 2007 - Shoom Inc. announced today that Gannett Co., Inc. (NYSE: GCI) will be implementing the Shoom eTearSheets hosted online service for all editions and zones of its daily publications across the Gannett Newspaper Division.

Gannett publishes 90 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine.

Sixteen Gannett dailies already are part of Shoom eTearSheets’ unique, on-demand, total-access network of ad information in the public domain. Shoom provides more than 300,000 advertisers and agencies with instantaneous search capabilities of the 127 titles currently available online. Newspapers and advertisers can research more than a million pages, going back as far as five years, from a single, highly secure Web site. Shoom will archive newspapers for 10 years.
 
“This is a service our advertisers like and we are pleased to provide,” said Austin Ryan, vice president of production for Gannett’s Newspaper Division. “Expanding our relationship with Shoom made a lot of sense.”

Leslie Giallombardo, vice president of advertising for Gannett’s Newspaper Division, said, “As we move all of the Gannett properties to the Shoom environment, we expect to be able to offer all of our advertisers, large and small, single-portal access to electronic tearsheets for all of Shoom’s hosted publications. This is good for our advertisers and, as a result, good for us.”

Michael Lynch, Shoom’s executive vice president and general manager, said, “Gannett has always been an industry leader with a clear understanding of its customers’ needs. We are very gratified to have America’s largest newspaper company recognize the distinctive capabilities and value that Shoom eTearSheets brings to its advertisers and newspapers.
 
“Shoom provides virtually all aspects of the program, from database creation and management to customer service for both newspapers and advertisers,” said Lynch. “In addition, the accumulation, standardization, and cross-linking of advertising data from all newspapers within Shoom’s environment presents a tremendous opportunity for both newspapers and advertisers to analyze relationships, trends, advertiser presence, buying patterns, and many more factors that are critical to their future success.”

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About Shoom Inc.

Shoom Inc. and Ad Express Canada, Inc., which represents Shoom in the Canadian market, form TransData International, Inc.’s (TDI) Digital Services Division, with more than 80 personnel in Los Angeles, Toronto, and Montreal and 2006 revenues of approximately $66 million. Shoom develops and markets Web-based ad-fulfillment services for publishers and advertisers. The company’s EasySuite of secure services includes Shoom eAd Delivery, Shoom eProofs, Shoom eTearSheets, Shoom ePaper, Shoom eInvoices, Shoom eClaims, and Shoom ePayments.

About Gannett Co., Inc.

Gannett Co., Inc. (NYSE: GCI) is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.