Shoom - We Make Print Advertising Easier

BURBANK, Calif. – Shoom, Inc. announced today that its majority shareholder, TransData International, has completed a financing in excess of $2 million to ramp production of its iTearSheets system. iTearSheets facilitates the ad-fulfillment process between publishers, advertisers, and agencies by providing high-speed Web-based access to digital proofs on the day of publication.

“TransData’s funding enables us to add personnel and systems to improve and build out our iTearSheets service and fulfill new contracts,” said Bill Freschi, chief executive officer of Shoom and chairman of TransData International, a private Delaware corporation with more than forty high-net-worth shareholders.

“Shoom is the leading digital tearsheet vendor to the publishing industry, delivering more electronic tearsheets from publishers to advertisers on the day of publication than any other service,” Freschi added. “In addition, we are the only vendor providing a hosted solution for publishers and their advertisers.”

As a hosted solution, the iTearSheets service relieves the publisher’s IT department of the hidden costs of integrating, maintaining, and upgrading an internal digital tearsheet solution. “Our Clients are now enjoying iTearSheets Version 3.1. All upgrades have been implemented without the involvement of our clients and with no costs to them,” said Dan Cole, Shoom’s president and iTearSheets’ principal designer.

Shoom’s service includes building comprehensive transaction metadata into a secure database, cross-linking advertisers and their divisions throughout the industry, and building and maintaining an online communications system with a client’s advertisers. “The system’s comprehensive and accurate metadata and intelligent online ad-measuring capability enable essential proof of publication, research functionality, and billing support beyond the capability of any other solution,” said Cole. “It gives our customers the fastest, easiest, and most cost-efficient online digital tearsheet solution available. Moreover, the functionality and cost benefit of this service will continue to improve as we move forward.”

Shoom, Inc., together with its Ad Express and DigiFlex subsidiaries, develops and markets Web-based solutions for publishers and advertisers worldwide. The company's team of marketing professionals, database developers, and software engineers combines its skills with proprietary development tools and modules to build infrastructure software integrated with Web backend systems. For more information, please visit our Web site at www.shoom.com or contact us at sales@shoom.com or 800-446-6646.